Post by arfankyseo901 on Jan 13, 2024 14:34:55 GMT 10
However it is necessary to know your audience in depth the culture of the country in which you are interested in marketing your product and plan and then implement a correct international digital marketing strategy . To ensure you know the country you want to enter in depth you need to take into account fundamental factors Cultural characteristics Values habits taste and language must be known in depth in order.
To develop a marketing strategy that guarantees satisfactory returns and that allows the company to reach the objective target without too many difficulties. As regards the language for example it is necessary to carry out translations but above all extremely accurate localizations suitable for the cultural context you are trying to penetrate. Literal and not very accurate translations rarely achieve the desired results Cell Phone Number List especially from the point of view of brand appeal and reputation. An extreme example above all Take the Chevrolet Nova when it was introduced to the quite a bit of hilarity due to its name. In Spanish in fact “No va” means “it doesn t go” and this has caused more than a little damage to the American automotive cause. In this case a better knowledge of the language and cultural context to which one was addressing would have allowed a better success of the planned marketing strategy.
Economic Factors Per capita income social classes balance of supply and demand payment methods currency and banking situation of a country must be carefully evaluated before entering a market. For example if you decide to address a market where the per capita income is low it is necessary to make assessments regarding the selling price of your products and the production and marketing costs. Furthermore you may need to adapt your product to the new context and new market needs. This process can be very expensive and the returns needed to cover the costs.
To develop a marketing strategy that guarantees satisfactory returns and that allows the company to reach the objective target without too many difficulties. As regards the language for example it is necessary to carry out translations but above all extremely accurate localizations suitable for the cultural context you are trying to penetrate. Literal and not very accurate translations rarely achieve the desired results Cell Phone Number List especially from the point of view of brand appeal and reputation. An extreme example above all Take the Chevrolet Nova when it was introduced to the quite a bit of hilarity due to its name. In Spanish in fact “No va” means “it doesn t go” and this has caused more than a little damage to the American automotive cause. In this case a better knowledge of the language and cultural context to which one was addressing would have allowed a better success of the planned marketing strategy.
Economic Factors Per capita income social classes balance of supply and demand payment methods currency and banking situation of a country must be carefully evaluated before entering a market. For example if you decide to address a market where the per capita income is low it is necessary to make assessments regarding the selling price of your products and the production and marketing costs. Furthermore you may need to adapt your product to the new context and new market needs. This process can be very expensive and the returns needed to cover the costs.